your feedback collection puzzle using our 

conversational Online Survey Software

What is Online Survey Software?

Online Survey Software is a dedicated feedback or data collection tool that brings you actionable information through online surveys or forms. Businesses worldwide drive on one pivotal component- data. And, they aim to become customer-centric and feedback-driven to drive success and achieve growth. A survey software helps you accomplish just that. Most online survey software comes with an easy-to-use platform that helps even a novice to create surveys with little effort.

A study conducted by Invest revealed some crucial statistics. According to the research,

Where is Online Survey Software used?

Online Survey software finds application in multiple cases such as business domain to gather customer feedback or to conduct market research, organizations to collect employee feedback, marketing domain for lead generation, healthcare for patient satisfaction, education field for research purpose, to name a few. This comes as no surprise as businesses, be it any domain, rely heavily on the feedback to better their product & services.

What are the benefits of using a Online Survey Software?

Simply put, an online survey software is so popular because they make life easy for both the survey creator and the survey taker. Let’s look at some facts that make an online survey software tick!


Paper surveys and postal questionnaires take a hefty amount of time when it comes to administration and data collection. The time for printing, distribution, collection, and analysis, that are taken by these traditional methods make online survey software a viable & smart alternative.

2.Ease of use

The best online survey software are user-friendly which makes it usable for anyone. One can get started with the software quickly and the umpteen design flexibility and customization features make it breezy to make any changes without any hassle.

3.Reduced costs

Changing anything in your paper surveys imply reprinting the entire batch, at best. This incurs additional costs, not to mention the wastage of time & resources. With paper surveys, you may also need a representative to administer the survey personally. An online survey software negates all these problems. The only cost associated with the software is related to its purchase. If you opt for a free survey software, even that cost is removed from the equation.

4.Easy to Analyze

Just picture the effort that must go into analyzing and drawing conclusions from a stack of paper forms? It’s even harder when it comes to telephonic surveys where there’s a higher chance of miscommunication. However, the best online survey software provides rich insights and useful reports using its powerful dashboard. The software makes the analysis easier using advanced filters, cross-tabulation, question-wise drill down, and exportable, customized reports.

5.Quality of Responses

As evident, online survey software provides enriched readability and presentation for surveys, making way for better responses and higher completion rates. Online surveys that are engaging in nature brings in useful data and actionable feedback as opposed to lifeless check-boxes and dull paper backgrounds.


Online survey software bring in a multitude of flexibility. It is possible to tweak and design surveys as per your needs. You can customize the survey to give a personalized feel to each respondent. The mobile-friendly survey forms make it possible for respondents to take the survey at their convenience, via any medium they prefer; email, social media, or simply a text message.

7.Data Safety

With survey software, the data you collect is safe and secure in a database. There’s a lesser risk of losing data compared to the traditional survey methods.

Online Survey Software has absolutely changed the way surveys are conducted. Most of us would’ve, at some point or the other in our lives taken a survey, giving feedback about a product or brand. Whether it be about the experience at a restaurant or that of using a product, online surveys can target and pick out data that are extremely useful for your business. As a matter of fact, there is so much data mining happening on customer feedback from these online surveys. The software market today is flooded with umpteen online survey software that can cater to the specific of businesses. Pick on that’s only the best.

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